About Us

About Us

At Dead or Alive, every design tells a story. Each character we create carries its own meaning from self-love and resilience, to chasing dreams, to exploring the unknown. Together, they represent the values we live by: freedom, creativity, and individuality.

Our characters are more than designs they’re symbols:

  • Cosmos draws from astrology and numerology, representing deeper connection and guidance.

  • Cora embodies self-love, reminding you to value yourself first.

  • Starry stands for chasing dreams and reaching beyond limits.

  • World on Fire reflects taking control of your reality and the responsibility of keeping our environment clean.

  • Alien brings a playful, kid-like wonder — a reminder that imagination and curiosity are always cool.

We bring streetwear clothing and skateboarding essentials inspired by urban culture and the skate scene. Our pieces are made for those who push boundaries — skaters, creators, and style enthusiasts alike. More than clothing, it’s a way to express yourself and connect with a community that values originality and fearlessness.

Dead or Alive isn’t just a brand it’s a movement. Wear the story. Live the message.